Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Thursday, March 7, 2019

Easy Way to Make a Website – Step by Step Guide

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Website also called as site is usually a page book that is served on internet. A common question arises in minds of new comers and business professional is how to make a website. Well before explaining the whole process, be certain that it is really simple to make a website. Now a days a person does not need to have technical skills like html and computer languages in order to make a website. Latest software and hosting services have provided a simple and easy to use interface for beginners. One can make his personal website and also a company website by oneself. Firstly have a look at some of the reasons why people create websites.

Reasons of creating a website

  • Sharing views through blogging: Bloggers make new and new posts for discussion. People share their views and knowledge on particular topics. So, websites make it simpler to provide a platform for people to interact globally.
  • Promotion of Business: When a new business is launched, it had to be reached to wider audience. Websites offer the ease to promote business. Products and services can be sold on web and delivered to the customers.
  • Organizational Exposure through websites: Different organizations and institutes provide various services for the public. Their missions, goals and services can be read at their websites.
  • Websites for educational purposes: Universities, colleges, educational institutes have websites where students can login and reach the online management system. Results have been put online. Educational materials are made available by creating websites.
  • Promoting Culture: Websites are used now a days to promote culture. Cultural happenings, handicrafts, literature, art is promoted on websites.
  • Religious websites: Religious websites offer easy place for people to share their religious issues. Religious training cab be given online. Religious books and beliefs can be found at particular religious websites.
  • Making Money through Websites: Making money through websites is a real fun and joy. Thousands of dollars are earned by freelancers and bloggers. A website of particular niche with adequate users generates revenue through advertising and selling goods. Many affiliate programs give publishers a percentage on every sale. There are many other ways through which money can be earned by having a well maintained website. So, make a website and run your own business.
Having listed the reasons why people create websites and publish content, let’s have a look at some requirements of making a website.

Requirements to make a Website

To make a website, a person need to have the following.
  • A Credit card or any other online payment account for purchasing.
  • A laptop or personal computer.
  • A working internet connection.
  • Time to develop, design and publish the website.
Well, these are 4 basic requirements. Everyone wishing to make a website usually have these.

Procedure of creating a simple Website

Following steps need to be followed if you want to build your own site. Make a website fast and simple in these 4 steps.

Step 1: Home Work and Domain Registration

This is the initial step to make a website. You need to select a name for your website. That name is called domain. You would have to register that domain at your own name. For example www.google.com is a domain name. Firstly, domain name should be occupied. Several domain registrars are available at the web. Godaddy being the top domain registrar. Other popular domain registrars are namecheap, enom, name.com, hostgator etc. Every domain registrar has its own package. Usually a .com domain can be bought in $8 to $12. It has to be renewed every year. So, a good home work is required to select the name and to make a website. Domain name has its role in SEO (search engine optimization). People usually remember attractive and simple domain names so avoid extra long domain names. A general website can be run on .com domain. An organization website on .org. An informative website on .info etc. But its totally personal choice. Sometime a desired name is not available on one top level domain name. For example, xyz.com is not available, but xyz.net is available. So, alternative TLDs can be used.

Step 2: Buy a Web Hosting

This is a crucial step in website creation. A domain name is useless without web hosting. Web hosting is essential for content to be published. Like domain registration, selection of a good web host also needs home work. There are hundreds of web hosting providers. You must choose a one that suits your needs. There are several points need to be considered in this regard.
A basic web hosting plan will cost you about $40 to $50. Price variations come from host to host. Cheaper hosting plans are also available. Domain registrars offer web hosting as well. But it is not mandatory to select same domain registrar and web host. Domain can be purchased from one registrar and hosting can be purchased from other. So, its upto the owner.

Step  3: Website Publishing Platform

Purchase of website is over once you have pay for domain and web hosting. Now you need to select a website developer to make a website. You can hire a person who is web expert. Or if you are familiar with html. you can start writing content on your website. Most of the people are unaware of these complexities. So, free softwares are available that can be installed on the website and they make publishing much much easier. They give the site admin a user interface like MS office where you can make a document and publish on web by one click. The most popular website publishing and maintaining service is offered by WordPress. WordPress need to be installed on the website by going into the control panel given by your web host at their site. After installation you only need to login as an admin or author and simply start publishing.
Apart from WordPress you can also use Drupal, Joomla, Weebly drop and drag site builder and many other. These software programs are usually given at one step free install by your web hosting provider.

Step 4: Start writing content / designing your site / Doing SEO

This is the last step to make a website. Now its time to show your artistic sense. Write the type of content that matches your website needs. Also start designing your website. Try to make your website attractive. Website developing software make it simpler for website publishers. It is useless to write content with having any reach to the audience. People usually go to search engines when they have any query. So, start SEO side by side. Your content must be discover-able and searchable. SEO is also a skill and art. You may learn it with time. Or simply you can hire an SEO specialist.
Hope, you find this post simple and informative in the quest to make a website. Questions, queries and comments are welcome. Do ask if you have confusion about any step. Subscribe to BloggingGuide website for latest updates.
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Monday, March 4, 2019

How to Choose a Best Post Title in Blogging in 2019

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Selection of a best post title is the primary task that is done before writing a great post. The importance of choosing a suitable and best post title can never be overemphasized. In this post, some light would be put on selection of a post title. That post title will work to fulfill the task of both SEO and visitor attraction.

Essentials of a best post title

There are certain characteristics of best post title. By best, suitable and attractive is meant. The post title must summarize the whole theme of your post. Try to squeeze all the ideas in your post title. Now days SEO has got immense importance. So, from the point of view of search engine optimization, title must have your keyword. The keyword has to be intelligently placed in post title. It is better to place keyword at the start of title.
Then another feature of this title is that it should be sufficiently long enough. This will serve many words and increase the chances of indexing. Do not limit the post title to 3 or 4 words.  A well chosen title will have many important words included in it.
Another consideration of a best post title is that it should not have stop words. Well this task is demanding. We face difficulties in avoiding stop words in post title. We usually use many stop words in our language. Stop words include words like ‘of’, ‘for’, ‘a’ etc. These words are not considered good in terms of SEO. Try to limit these words. You can do a little home work for choosing suitable post title. Use WordPress Plugins instead of Plugins of WordPress.
Avoid showy post titles. Many bloggers report that there top posts have one thing in common. These posts have titles in list form. For example, 5 WordPress themes that work. 7 things a blogger must avoid etc. These titles are starting from a number. The reason behind their high popularity is not understood fully.
These are some of the essentials of a best post title. Many other factors also contribute to post title perfection but these points are most important.

Useful tools to choose keywords for a Best Post Title

Most of the bloggers do not randomly select a post title. They do use some tools to refine and polish their keywords and add them in post title. Use Google Keyword planner to choose a keyword. It should then be placed in Title, URL and content of the post. Word tracker is also a very useful tool. Blogger also use software programs like Long tail pro.

Post Title and Search Volume of Search Engines

Search volumes of search engines present the power of a selected post title. Try different title and search them in search engines. You will see number of results available. Higher the number of search results lower will be your chance to get in top pages of Google. Similarly use this procedure for Bing and other top search engines. Make a rational choice.
In this search result we are getting 36 million results. As we add more words and refine our search terms for a suitable post title, this number will decrease.
So, we have added two more words in our search term which shows 2.6 million results. Lower the number means lesser competition. But obviously you can add more words to make a title suitable for the post.
In terms of numbers, consider two things.
  1. Keywords should have more searches over past time as shown in keyword planner.
  2. Post tile should have lower results when searched in Search engines.
Competition also has to be considered. Avoid titles and keywords with too much competition. Well, this all scheme applies for blogs that are new in the scenario and want to attract traffic through search engines. Obviously, it may not be the case when you have established readers base. 

Final Words

A post title has to be search engine friendly and attractive. Some factors have to be considered which are mentioned above. In short use long post titles containing keyword and having lower search competition.
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Sunday, March 3, 2019

SEO for a new Website / Blog in 2019

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SEO for a new website / blog is very important. People starting new blogs have a great task in front of them to make their site search engine friendly. SEO as we all know is the abbreviation of Search Engine Optimization. It is actually a practice and approach to optimize a site for better ranking by search engines.

Importance of SEO for a new website

The importance of SEO for a new website is far more as compared to a developed site. A new site does not have any linkings with other sites. People are unaware of the new content and new domain name. Search engines do not have any idea and confidence about the material hosted by the website. It make ranking and indexing difficult. Even if a website is indexed, it may not come near to the first few pages. In such a scenario a new website has to do some basic seo adjustments to start its journey.

Basic SEO practices which would be listed further down in the post are a key to publish your site on a strong footing. These will lay a foundation on which a beautiful and successful castle can be built.

Must performing SEO practices for a fresh Blog

In this post we would learn some basic seo skills and practices for a fresh blog. These are listed and explained below.

1) Site Title

An appealing site title is the first thing you would do in your new blog. Before publishing any post the site title must be written. In a WordPress blog, settings section provide the option for naming a blog. Similarly, themes also have this feature. You should keep in mind that the site title will appear with each and every post in the search result. A site title should include a word or two about which you have launched a site. During indexing search engine also will give weight-age to words present in your site tile.

2) Meta Description and Meta Keywords

These two are an important component of SEO for a new website. Meta description is a brief two line description about your blog. Try to add maximum material about your site in 160 characters or two lines. It should contains the essential keywords. For example, this website is named blogging guide and it circles around blogging, SEO and online income. A Meta description would not be appropriate if I do not include these words in the description.
Similarly, meta keywords are the keywords you most often use in your post titles. These are set of words separated by commas. These should be put in the header.php section of your WordPress theme along with your meta description.
You have to write your own keywords in place of K1, K2 and K3 each separated by a comma.

3) Submitting your site to Search engines

Submitting you content to major search directories is also a must practice in SEO for a new website. Submit the URL of your blog to Google, Yahoo, Bing and Ask. Do not submit your again and again in Google. It takes some time for the search engines to show your blog in search. Doing so too much will result in Google banning your website. Enter full URL of your website in Google search daily. You will see your site indexed in a matter of a week.

4) Creating a Webmaster account and submitting XML Sitemap

This practice will allow search engines to instantly recognize your new posts and present them for indexing. This practice in SEO for a new website has two main parts.
  • Creating a Webmaster account at Google and Bing.
  • Submitting XML sitemap of your website in Webmaster tools.
For creation of a webmaster account at Google webmaster tools use your Gmail I.D. Once you have entered the name of your website, there will be an option of submitting a sitemap. Sitemap can be manually submitted by generating it through an SEO plugin and adding in the given option at webmaster. Or, otherwise you can use a Sitemap generator  plugin on your WordPress program. Regularly visit the webmaster tools for any errors that may be present and need to be rectified. Bing webmaster tools can similarly be configured for your new blog.

Other SEO Practices

Apart from the above mentioned core practices, SEO for a new website has many other practices as well. These should also be applied on your blog with the passage of time. These are given as under.

Linking your Social media accounts with your Blog

Social Media is a great platform for getting your newly developed blog noticed. You can use your social media accounts and create pages on them specifically for your blog. Then the URL of these pages can be added in your blog so that people may like and follow your content on social media also. Accounts on Facebook, Twitter, Linkedin, Google Plus, Pinterest and StumbleUpon are a must.

Configuring Google Analytics and Alexa Rank

SEO for a new website will demand that you have made an account on Alexa and have owned the website. Similarly, Google analytics code should also be installed on your website. This will help you in tracking your page views and website rank.

Increase your Page load speed

Page load speed will also affect the SEO for a new blog. Search engine give preference to sites that load faster and rank them high. So, use technique like page compression, Javascript and CSS minification and page caching. These can be done by installing plugins from WordPress plugin store.
These were some essential SEO tips that will increase website position in search results. Waiting for your response in the comments section.
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