Wednesday, August 29, 2018

Blogging Vs YouTube. Which Is Best. Advantages


Blogging is where you can speak with your intended interest group by composing enlightening posts; impart the future items, expected future arrangement et cetera. The rundown is perpetual. To put it plainly, it is the best approach to stay associated with the guests or clients.


YouTube is the most mainstream and generally utilized video sharing site. It is utilized by little and expansive size substances to share data, advance items and construct the notoriety of the brand. It is a free medium accessible to the whole world. Like AdSense, YouTube is additionally the property of Google which obtained it on 10 years back at a cost of $ 1.65 billion. Through this buy plan, you can envision the intensity of video sharing sites that constrained the Google to procure the real element in the business.

Here, we might want to present another wording of Vloggers and Vlogging. By Vloggers we mean who take the necessary steps of video making and by Vlogging, we imply that specialty of distributing the recordings to the video sharing sites, for example, YouTube, DailyMotion and Vimeo. As of late, the pattern of Vlogging has expanded colossally which brought about the ubiquity of the video sharing sites.

The video creators can procure great looking measure of movement from YouTube by producing top notch recordings that is the first one. We have seen numerous Vloggers transferring and sharing recordings over which they don't have any copyright powers. Thus, it is erased by the video sharing sites.

Advantages of Blogging 

  1. It gives a simple medium to bestow learning and remain associated with the clients of the business. Gone are the days when you need to publicize at mainstream characterized sites entry and in daily papers to get took note.
  2. It doesn't require any additional expenses for advancing your items or administrations since you are now associated with the world. World's most prominent brands are exploiting blogging to publicize their blog. At whatever point another item is propelled, it is imparted to the viewpoint purchasers utilizing the organization's claimed blog.
  3. It doesn't require substantial speculation. You simply require a PC or PC and an ordinary speed web association. Indeed, even the makers are diminishing their outlets to spare a high bit of settled cost. They are attempting to boost their online deals by exploiting blogging.
  4. It doesn't require any specialized abilities to build up a blogging stage. The accessibility of free blogging stages, for example, Word Press and Blogger has made the life of bloggers’ simple and strain free. In this way, they don't have to take in any specialized aptitudes to play out any propelled undertaking. While blogging was first authored, the blogger must be very much aware about the programming dialects, for example, PHP, ASP, ASP.Net and databases, for example, MySQL and so on. Presently, there are endless modules accessible for completing a solitary work, so you have the flexibility which one you do a particular work or errand.
  5. It expects you to do SEO (website improvement) for your blog. It incorporates nearby and off-site improvement. By this, you can get huge movement from web index which is called natural activity. However, SEO is a period taking activity yet once its full introduction is accomplished, things begin to work in an extremely extravagant manner to such an extent that business begin to blast and reaches to its most astounding point, However, bloggers ought to abstain from doing any dark cap SEO (site design improvement) for their blog else they will at some point or another get a punishment from Google and all their venture will wind up zero.
  6. When you begin getting monstrous activity from web indexes, you can produce income from your blog by taking utilization of PPC (pay per click) program and from partner showcasing systems, for example, Amazon partners and Click Bank. Google AdSense is a standout amongst the most well-known and compelling PPC income producing distributer organize whereby a blogger gets paid at whatever point, a guest to your blog clicks an advert for which you are paid. The CPC (cost per click) shifts extraordinarily among promoters. Keeping in mind the end goal to enhance CPC and CTR (active visitor clicking percentage) of your PPC promoting, you have to put publicizing code at fitting spots. This guarantees the most elevated paying PPC advertisements conveyed to your blog and you get great measure of promoting income.
  7. It is anything but difficult to change the presence of your blog by utilizing different topics accessible both free and premium. In this way, for any exceptional event, you can change the hues and plan of your blog to lure guests to your blog and upgrade the business potential.
  8. You have the chance to acquire good measure of salary from offering other sponsor's items by means of subsidiary promoting, for example, Amazon partners and Click Bank. You are paid commission per deal, so it has extraordinary potential and even with low blog movement, a blogger can drive huge salary.

Advantages of YouTube 

In Blogging versus YouTube discourse, we will feature advantages of YouTube as takes after:

  1. It is the main stage to share recordings and confer data, information and dispatch items.
  2. It is accessible to everybody in this world. You simply should be inventive in your approach and move that innovativeness into the video suitably.
  3. It is the most ideal approach to assemble mark acknowledgment among the watchers and transform them into rehash clients. In our perspectives, it is the least difficult and free technique to construct the brand in the universal market. So much brand mindfulness isn't conceivable without YT as web has upset the manner in which data is passed on from one locale of the world to the next part.
  4. It is allowed to setup and offer recordings as you don't have to bring about substantial cost for purchasing an area and committed facilitating space. You may not share your recordings on shabby shared facilitating as recordings are huge in estimate and requires a great deal of data transfer capacity which your current shared facilitating may not hold up under. Along these lines, YT bears this issues itself and you don't should be interested about your video size and how much data transfer capacity it will devour on a month to month premise. You will be charged never for your recordings in light of the fact that YT is mindful to pay all these overwhelming expenses alone. 
  5. The speed of YT server is colossal which you may not get somewhere else. We have tried numerous video sharing sites and discovered YT as the quickest video stacking site with no system mistake.

Understanding the Concept of Social Media Marketing

Social media marketing, which is also commonly known as SMM, is an online marketing strategy that compounding internet marketing goals with that of different social media sites. Some of the most popular examples of social media site include Twitter, Facebook and YouTube. Different organizations will have different SMM necessities and goals, however, most of the organizations employees these service to increase visibility on the World Wide Web, create brand awareness and reach out to more number of potential customers with their helps and products. Whatever be the concluding behind hiring the services of social media marketing Boston, it is essential that organizations employees these serviced from reputed and experienced companies only, so that they can carried the desired crops and results within LE clocked.

It won’t be aggrieve if we define social media marketing as an indirect method of promoting and marketing one’s business in the highly competitive market in a modern manner.

Over the close few years SMM has emerged as one of the most powerful and efficient marketing tools because it following the traditional marketing principles and U the somebodies day social media to assist a business reach exposed to its targeted audience straight, easy and efficiently.
However, to enjoy maximal benefits from such services, one should always consider hiring the avails of social media marketed Boston, from reputed and reliable work providers only.

Because of the waterway maturation in the online marketplace, there is no incertitude in it that, if you privation to seat your concern grow globally, then you definitely demand to mark your immanence online. The internet has to offering several source such as forums, blog and community, along with the popular social networking site, which tin be used as efficient medium to build a global concern web and range putout to targeted customer easily. The construct of networking through social medium is Saami as that of networking in a traditional mode, but the solon otherness is that, social medium has to offering much bigger platform to concern, than the traditional medium. Moreover, with the assist of companies offer service of social medium marketing Boston, the social medium site as networking platform tin be used in a very effective fashion and the desired event tin be obtained without having to dross clip and appropriation.

If you too are interested in hiring SMM service to assistance your concern perform bettor, then you demand to brand a selection carefully. The internet is the best spot to store for the most suitable SMM run and service for your company, available at the best damage.

Saturday, August 25, 2018

Getting To Know Adsense Program And The Number One Rule

How does the Google Adsense program operates for Webmaster’s looking to gain income from their blogs and websites?

The revenue format is simple. The webmaster pays Google for displaying their ads and Google pays you back when visitors click on these ads through your website. The ads are targeted according to the keywords entered by the user and the content you use. If you for example write about beauty and fashion tips, your Google Adsense will display beauty and fashion related ads.
The thing here is, the webmaster is paying Google to display ads across sites with an Adsense account in hopes that they get real traffic and more exposure for the products and services, and drive sales as a result. If you click on ads yourself , or tell others to click on these ads or use robots and other systems to click on these links, you are actually “stealing” that money from website owners and Google who want real targeted ads from people who are really interested to click on them. If you pay Google to advertise your business on Google ads, wouldn’t you feel scammed if your ads are clicked by people with no real interest in your ads? For this reason, Google doesn’t tolerate invalid/fake links from Webmaster’s who do so just to generate Adsense revenue.
There are more legit and efficient ways to maximise your earning potential such as writing great quality content regularly and customising the appearance of your ads.
You shouldn’t tell your friends and family to click on your ads to help you out. This isn’t a car boot sale and you’ll have to understand that the ads are not yours and someone else paid Google to display their ads in hopes on getting clicks from people who are really interested in what you have to offer.
If you have to resort to these sort of tactics, it means that you are not optimising your Adsense account to its fullest potential.

Thursday, August 23, 2018

Make Money With Domain Names

Learn here how to make money with domain names even you don't have a website or blog. It's true, you can make money online by buying and selling domain names and while your domain names are parked until your website or blog is launched.

Make Money With Domain Names

    What is a Domain Name?

    Domain name is the unique text, descriptive or non-descriptive name that corresponds to the numeric IP address of a computer or a website in the internet. Internet users normally use the domain name to access a web page, website or blog because it is easy to remember than the numeric IP address.

    Like in, its IP address is When is clicked, the Domain Name ( will be translated to IP Address ( to locate the computer or the web server in the internet. That is done through the help of Domain Name System (DNS) that translates domain names to IP addresses. If you click the IP address or copy and paste the IP Address to your browser's address and press enter, it will directly point you to Google's website.

    In the Domain name of, "Google" is the second-level domain and ".com" is the top-level domain. The second-level and top-level domain are the ones offered by the Domain Name Registrar like Netfirms for anyone who wants to register a domain at various prices. The common top-level domain names are .com, .net, .info, .org, .biz and .ws. These are falling under Generic Top-Level Domain or gTLD. There are also a country code Top-Level Domain or ccTLD. Some of popular ccTLD are .us, .uk, .au, .ca, .ru, and .jp. See complete list of gTLD and ccTLD at Wikipedia.

    How to Make money with Domain Names?

    Do you know that there are many internet users who directly type-in the domain names on their web browsers. It could be a domain names of an existing websites or blogs or a domain names of websites under construction or totally non-existing, unregistered domain names.

    Making Money With Domain Parking

    Pay-per-click (PPC) advertising sites, including Google, grab the opportunity of making money with parked domain names or domain names of websites or blogs under construction. They place PPC ads on these domain names to capture the type-in web traffic. If these domain names are accessed by the internet users, they display and advertising links. Every click to these PPC ad links makes money to the PPC sites and to the owner of the domain name. See these examples by typing these Domain names in your web browser: or

    Google offers an Adsense program for parked domain pages. Google uses its technology to analyze and understand the meaning of the domain names. So, AdSense for parked domain names delivers targeted advertisements to help the users find what they're searching for. See more of Google's FAQs on Adsense program for Domain Parking.

    However, Google's Adsense for parked domain pages is offered to domain name registrars and large domain name holders only. But don't worry, there are popular domain parking sites that will help you make money with parked domain names for holders of few domain names. They partnered with PPC sites to place PPC ads on their parked domain names. Some of popular domain parking sites are Sedo, and TrafficClub. They offer revenue share on PPC ads to holders of few domain names. GoDaddy is also offering this Domain Parking scheme in its Cash Parking program (under "Domains" Drop-down menu), but with monthly fee.

    Making Money by Trading Domain Names

    Trading Domain names is a very good home business to make money online. Domain names are treated as trading product and real estate property that you can buy and sell. You buy domain names at lower price and sell at a very high price in the future. You may buy a domain name by registering it with Domain name registrar for a minimum of one year. You must have seen at Sedo the prices of domain names offered for sale and sold. And fortunately, Netfirms offer a very good promo on domain name registration with Whois Privacy that hides the real owner's confidential information from public view. You may also try other big Domain registrars like GoDaddy.

    Choosing The Right Domain Names

    Choosing Domain name is the challenging part of making money with Domain names. Here are the tips on choosing the right Domain names that make money:

    1. Choose and register keyword with ".com" top-level domain. Most of the internet users type-in the name of website or the keyword with ".com" at web browsers.

    2. Avoid using dash in Domain name. If you are building your own website or blog in the future, you may choose Domain name with dash as search engines give some points to the keywords in Domain name.

    3. Use Search keyword tool like Google Keyword Tool. This will show you the no. and the average of searches in a month, for the keyword and synonyms of your chosen the domain name.

    4. Choose one to two keyword Domain names like and

    5. Search and register Domain names with popular keywords. Always look out for the keywords that are popular in the world, in other countries, in your country and in your local area, both in English and other languages:

    Some ways are given below for finding or selecting popular keyword for domain names:

i) Name of popular websites or blogs, hosted in free hosting sites like Blogger (, Wordpress (, Bravenet ( and Tripod (

    ii) Names of popular websites or blogs with different registered domain name. You may find popular blogs and websites at, and other top blog and website directories and networks.

    iii) Names of rich and famous people like celebrities, businessmen, bloggers, webmasters, politicians, professors, students, reporters, news casters, broadcasters, scientists, inventors, government officials, association officers, club officers and activists.

    iv) Names of famous structures like buildings and towers.

    v) Names or titles of famous events to be held likes shows, exhibitions, car racing, and tournaments.

    vi) Titles of famous books and magazines including gazettes, newsletters, school papers, comics and other reading materials.

    vii) Names of famous animals and plants including insects, flowers, vegetables, trees and fruits.

    viii) Popular games and sports like football, soccker, rugby, baseball, basketball, tennis, volleyball, billiards, boxing, and cricket.

    ix) Top keywords like top, popular, famous, top1, top10, top7, top100, hot and other superlative words like most, best, highest, greates, and

    x) Feminine words like girls, female, lady, gals, sexy and beautiful.

    xi) Common misspelling of popular websites and keywords. For example, is typed as or while as

    xii) All popular names, things and words including slang and hybrid words.

    6. Take note of the famous or popular things, words and events you've encountered, discovered or heard.

    Benefits of Making Money with Domain Names

    1. You make money while you are building your own website or blog.

    2. If you have an idle domain name, you make money without additional cost.

    3. With Domain parking, you make money without doing anything even while you're sleeping.

    4. You get quotations from interested buyers without spending a dime.

    5. You may earn thousands of dollars as profit in selling your domain names.

    Disadvantages of Making Money with Domain Names

    1. You need to invest some amount of money for buying or registering Domain names.

    2. If your Domain name is not sold within a year, you have to pay for its renewal for another year.

    3. You need time and effort to research for a profitable domain name.

    4. You may lose some amount in you've not chosen a profitable Domain name.

    Site to Visit:

Wednesday, August 22, 2018

Steps for Making Money by Doing What You Love

If you have something that you’re passionate about, like a hobby or something that really means a lot to you, why not use that interest to make money? Making money by doing what you love is important because it can contribute not only to your financial well-being, but to your mental and emotional well-being as well. People are happier when they get to do what they love. It’s much better than being forced to do something they don’t like just to make money. If you really want to make money doing what you love, here are some steps to follow.
1. Sell Your Services
If you can write, draw, paint, take pictures, or do something else creative, there’s generally a market out there for your talents. You may not get rich doing it, but you should be able to make some extra money. In some cases, people have done very well by selling these kinds of services online.
2. Sell a Product
You can either be part of a franchise so that you can sell products that are already popular, or you can make something new and try to sell that. It can be hard to start up this kind of business, but it can also be very rewarding. If you want to sell a product without all the hassle, you might also consider drop-shipping so that you don’t actually handle the products you sell. That’s one of the easiest ways to sell products for money.
3. Teach Others to Do What You Do
If you can teach other people how to make money, people will pay you for that information – especially if they can learn something easy that almost anyone can do. Those kinds of moneymaking opportunities do exist, and if you know of one, you may want to market that information to other people. There are a lot of life coaches and similar people available today, and they show people how to do what they love and still get paid for it. You could be one of them.
4. Create and Sell e-Books or DVDs That Show Others How to Do What You Do
Much like teaching other people in person, you can also teach them through DVDs, e-books, and other means. When they buy what you’re offering, you get paid. They learn how to do what you’re doing, and you get money. It works for everyone, as long as they have something worthwhile to advertise and they can get people to buy it. Don’t price it too high or you’ll have a lot of trouble making sales. When it’s priced right, though, there’s a lot of money to be made.
There are all kinds of ways to make money by doing what you love. If you’re not quite sure what you love yet, research a day in the life of a career you’re interested in. Take the time to find the one that works for you and you can make some great spending money — or maybe even a living — doing the kinds of things that you like instead of working for someone else for the rest of your life.

Monday, August 20, 2018

Why Digital Marketing- Help You to Grow

Digital marketing

These days the fact of analog technology being invaded by digital technology has become common across the globe. But still many large and small scale companies on the planet are still not aware about the threat. They are still illiterate about the power that can propel their biz to higher paramount. Currently masses consume enormous digital content every second on their extended body parts like cell phones, laptops, PC and many more. As a result digital creatures churn out hard cash every moment expanding their footprints globally. That’s what digital marketing is.

Let’s understand the significance of digital marketing. It’s future marketing methodology which helps in controlling the flourishing consumer base across the globe in every niche. With the booming internet technology across the globe digital marketing experts find it very easy to expand the business of their companies in no time.

It would be a wailing experience for the old generation with the disappearance of paper based civilization and traditional broadcasting system like TV & radio. Today’s technical era where every individual desire to be financially free carry the God gifted handheld and embrace the new world with aspirations embedded with technology.

The digital realm caters marketing at lightning speed which is more streamlined and transparent. The best part of the reel is that it has either end facilitations not only to the marketers but also to the costumers.

So let’s have quick look on the digital marketing deliverables that can completely facelift the marketing strategies and pump out unexpected sales revenue-
  • Blogs
  • Websites and SEO
  • Online Banner Ads
  • Internet video contents
  • PPC (Pay Per Click) advertising
  • Social media marketing(Facebook, Twitter, Linkdin etc)
  • Email marketing
  • Mobile marketing
  • Online reputation management

These are basics of digital marketing plans and the technical tycoons are coming up with more augmented strategies that will give you a amazing future solving the global economic condition.

And so as to propagate the new era technology many educational technocrats have come forward with online marketing classes to enlighten the youth to have a better career and future prospect.

What is the need of digital Marketing?

  • It’s affordable and fast as compared to traditional marketing like TV ads and print media.
  • Results can be attained with high level ease.
  • Require very low effort in extensive market research as compared to traditional marketing.
  • It’s highly transparent and can easily be monitored.
  • Success and target milestones can be viewed in real time that too at a single mouse click.
  • Standardized online reports that can help you in viewing customer’s response.
  • One of the major reason for the technology to be way ahead advantageous, as these days the digital technology is aggressively taking over analog technology.

So in a nutshell the climate is changing so it’s better to adapt new marketing sway because it’s better choosing incarnation in place extinction.

Friday, August 17, 2018

How Do You Design Your Blog

How do you design your blog

Welcome to the third point on your blogging success map. In this territory I’m going to show you how to make your blog look attractive and relevant to what it is you’re blogging about. We’re going to do this by changing your blogs’ theme. I’ve always tried to make my websites look pretty and different from the competition, but I didn’t put that much importance on design when it comes to the success of your blog.

After looking at my own past experiences and performing lots of researching before beginning this case study project, I’ll have to say that my feelings have changed. Having a good blog design in place, to me, is one of the most important pieces of this whole blogging success puzzle.

Since blogging is not a new concept, it’s likely that there are hundreds if not thousands of blogs out there in your chosen industry. When I started in the personal development niche I had an audience of none and just as much influence. I was also starting a blog in an industry where there are tens of thousands of other blogs competing for the same eyeballs.

Similarly, the make money online and marketing niches (where I also operate) are probably the most over-saturated blog topics out there. In both industries I went from being relatively unknown to having thousands of people come to my website directly on a daily basis. While I can’t attribute my success to one thing, I’m positive that having a unique, clean and relevant design in both cases helped me on my journey.

Don’t Follow the Crowds’ Perspective

Before I go into what I think the keys of a good blog design are, I want to give you an example of why some people just don’t ‘get it’ when it comes to your site design and how to avoid their mistakes. A few months ago there was a guest post on the popular blog Pro Blogger from someone who claimed that the blogosphere was overcrowded. That there may just be too many people blogging about the same things to stand out and have your own voice.

The post attracted hundreds of comments from people who had put a lot of work into their sites, didn’t have much to show for it, and thus agreed with the author. If I agreed with them, then I wouldn’t have started this case study or spent countless hours putting together this resource site. Since I’ve been doing this for a long time I could narrow down the main reason the site failed to one key aspect: their design. And more specifically, it did a terrible job at a number of things.

The site in question was a humour blog, aimed at brightening up people’s day. If you went through the domain section then you’ll know their own, which included a hyphen and was unrelated to its niche, wasn’t a great choice, though there’s definitely more to a blog than what it’s called.

Since the name doesn’t give it away, I had to start looking around to see what the topic of the blog actually was. Even after quite a bit of clicking I still didn’t totally get it. The second issue I noticed on their site was that there’s just too much going on. There are so many options and so many things to click on that my eyes can’t just focus on one thing and I’m left wondering what to do.

The design itself is actually quite common and fairly generic, so if I were to stumble upon the site via social media like Twitter or a link from another blog then to me it looks like every other site out there. This isn’t always a bad thing, but when the opposite is true (a design is amazing so it makes you stop because good designs are actually quite rare) then it can definitely help to grow your own audience.

Finally, the site didn’t display any clear calls to action. Their sidebar was cluttered with widgets that seemed best suited for other bloggers rather than readers and their subscription options weren’t very obvious. Irrelevant of the fact that the owner is giving no incentive for me to subscribe either. There are a few more things that I could point out (I don’t want to be too harsh), but hopefully you can start to see how my thought process works.

A Site That Does Things Right

Now that I’ve talked about a site which does a few things wrong, here’s a site with the same aim (making people laugh) that I think does things right. From the crazy header which looks like it was designed in Microsoft Paint, you can instantly see this isn’t your typical website. The organisation of the site is a lot simpler compared to that of the example above and from the offset I get the inclination that it’s a blog created with the intention of making me laugh.

How do you design your blog

This particular site is actually one of the biggest humour blogs in the internet with some posts – complete with more Microsoft Paint style drawings – getting thousands of comments from people all over the world.

Navigation is simple with just one sidebar that highlights other content and includes a unique Awesome Button which takes you to random posts on their site. There’s also very little for people to “do” besides comment on articles, subscribe to the sites RSS feed or connect with the people behind it, elsewhere.

In other words, they have all of the basics nailed down very well and then put their own spin on things. That’s exactly what I want from you with your own design. So, what are the basics exactly? Let’s find out shall we with the…

Keys to Design

Hopefully that example has helped you to see how I look at things and how you can instantly avoid going wrong with your website. An easy analogy for you to remember is that the design and appearance of your blog is very similar to the physical appearance of the opposite sex. Allow me to elaborate…

When you see someone for the first time you get an impression and make a conclusion about that person within seconds. We also make similar assumptions about websites very quickly as well. Please note the following are examples aren’t supposed to be in tune with reality, but you’ll hopefully get my gist…

  • If the person is very attractive and well-dressed you’ll likely be interested to talk to them even though you know nothing about them.
  • If the person is average looking, you’ll likely not be bias in a positive or negative way towards talking to them, but you won’t really go out of your way to make an effort to talk to them unless they do something extraordinary.
  • If the person’s appearance is unsightly then you’re probably not too interested in getting to know them.

It’s very similar with your blog:

  • If your blog design and layout is extremely pretty and aesthetically pleasing, your visitors will likely stick around to see what you have to offer, even if they don’t know anything about you.
  • If your blog design is mediocre, new visitors aren’t as likely to stick around unless you’re doing something else extraordinary (for example if they already know about you and your work through guest posts or videos on Youtube).
  • If your blog looks like thousands of other blogs out there and/or is plastered with ads then new visitors are going to click away from it as fast as possible, even though you might have excellent content.

Again, this wasn’t meant to be exactly like reality, but I wanted to stress how important this section is. The core fundamentals of a good blog design are:

  • Simplicity
  • Usability
  • Social Proof
  • Call-To-Actions

I’ll now elaborate on each in more detail.


Simple websites are just nicer to navigate. Simplicity doesn’t imply that you’ve “dumbed down” your website, but instead made the rest of the sections we’re going to cover stand out more. For example, a simple website is both easy to navigate, and easy to subscribe to. Neither of these sections should be hard to find, yet if you fill your site with clutter, that’s exactly what will happen.

It’s not only your homepage that you should keep looking minimalistic either, I personally like to simplify post (article) pages in some cases by:

  • Removing “tags” which may have been included in the theme
  • Removing a link to the post category (as long as they’re elsewhere)
  • Making my article headlines large and centered
  • Removing the top date and author information

This allows my content to easily stand out, and means that visitors aren’t being distracted when they try to read my content.

Another key place to keep your blog design looking simple is in your sidebar. Most people seem to like playing around with widgets and try to cram as much things in there as possible. Simple designs work best because you don’t confuse people with too many things to do. Having a lot of options, surprisingly or not, leads to a lot less action.


Simplicity definitely helps the overall usability of your website, but it isn’t everything. When considering this, there are just a few simple (but important) things to consider. First of all, your blog should have a navigation bar in your site header which lists all of your important pages.

People are conditioned to seeing this navigation bar on blogs and websites. I recommend that the first link points to your hompage, and the other links should lead to your important pages that you would want visitors to know about, for example:

  • About Page
  • Consulting (where relevant)
  • Contact Page
  • Recommended Articles
  • Post Archives / Sitemap

And so on. You may also want to consider creating a “Start Here” page for first time visitors and list that page in your navigation bar. This is very good for people who need to be taken around your website in a certain step-by-step direction. On this page you could make a very clean summary of all the information you have on your site and how to find it, highlighting your best content. Look at the “New Here?” link on ViperChill, for example.

To improve the usability of your website you have to make it very clear what you want a user to do, and make it easy for them to find what they want. Because this can be a complex job, millions of dollars are spent each year by companies focusing on this.

On ViperChill I want to make it easy for people to comment on my articles and subscribe to my RSS feed. Some people come to my site though looking to learn more about me and to get in touch. I have to cater for both of these things and keep them in mind when designing the layout of my blog.

You’ll learn more about what visitors are looking for on your site as time goes on (by viewing your most popular pages, for instance). I personally like to use a tool called CrazyEgg (non-affiliate) and while it costs $9 per month, it shows me exactly how people are interacting with my site, so I can tweak my design accordingly.

One instance where CrazyEgg came in use was in the footer of my site. I have a line of text which is in bold, but not actually a clickable link. I could see through CrazyEgg however that tons of people were clicking on these words. In then made them into a clickable link, and people started spending more time on my site. If you don’t want to pay for a service like this (I don’t blame you if this is your first blog) then ask a friend to just go to your website and “do something”. Don’t tell them what they have to do. Just watch as the navigate around the site. See what gets their attention and see what they quickly ignore.

Call To Action

Your blog needs to have clear calls to action in various locations. A call to action is something that grabs your visitors attention gets them to do what you want them to do when they are on your site.

You may think that if you have a little subscribe button or a recommended product in your sidebar that people will click on it just like you want them to. The reality is that very few people actually go out looking for things that you would love them to do (i.e. subscribe or buy your products).

If you don’t make these things stand out then they’re going to go unnoticed and visitors won’t convert in ways you desire.

As mentioned earlier, I personally want people to comment on my articles and subscribe to my RSS feed. It’s no coincidence that these are some of the most prominent sections of my site. I have links to my RSS feed in my site header, in my sidebar, and even at the bottom of every single blog post. These locations allow for more visitors to notice what I have to offer and thus subscribe.

Blog subscribers are the most valuable asset to your blog, in most cases, so don’t take them for granted.

You don’t just have to have one call to action on your blog. I personally tend to have one main call to action, such as the option to subscribe, and then other links for things like:

  • Becoming a Fan on Facebook
  • Following Me on Twitter
  • Sharing my site content

You should be aware by now that too many choices simply paralyses people and results in them not taking any action at all. Have one clear call to action and then a few smaller ones if you need. My friend Steven has put together a great list of icon sets for when you do want to highlight any social media services.

Social Proof

I’m a human being myself (really!) so don’t take offense when I say this, but us humans are very much like sheep. When we see a lot of people doing one thing, we tend to follow along with the pack. Social proof, in terms of blogging, is a very useful technique to help convince visitors that they should subscribe to your site.

Showing social proof on your site could be highlighting things like:

  • Number of subscribed readers
  • Number of blog comments
  • How many Twitter followers you have
  • How many Facebook ‘Likes’ you have

The social proof displayed by the above examples helps people to determine whether or not you’re blog is one they should continue reading. In other words, if they see that a few thousand people have subscribed to your blog, then new visitors are more likely to do the same, because if a few thousand people are doing it then there must be something good about your content.

I actually created a WordPress plugin called ViperProof which will allow you to show social proof on your blog very easily but I’ll talk about this in the next update.

If you’ve just started your blog, it’s unlikely that you have much social proof that you can show off. In this instance I would put your main focus on building at least one of them up that is easier to increase (Facebook fans, Comment count, Twitter followers, etc). Instead of emphasising things like the number of feed readers you have I would instead highlight your popular posts, and freebie’s you’re giving away (if any) — we’ll talk about those last two more in the upcoming content section, so just keep it in mind for now.

A Basic Example (Graphic)

I’ve created a small example design which you can see below so you can see the basic structure that, in my experience, an effective design should follow. The options in the sidebar of course can be tweaked based on your own niche, personal preferences, and reactions of your site visitors.

How do you design your blog

Many of the themes you’re going to find in the section on the next page wont be focused around this structure, so I recommend you find one that is or at least can be tweaked to be similar.